Prep Dig Tourney Branding

Est. Set Up: 90 Minutes Per Venue

Front of House Branding Setup Overview

The Front of House area is the first touchpoint for spectators entering the venue. Proper setup ensures a smooth admissions process, clear traffic flow, and a professional event presentation.

This guide outlines the branding and signage expectations for the Front of House setup, including exterior signage, entrance signage, and admissions table layout.

Outside the Venue (Front of House Entry)

A-Frame Sign Placement

Place one A-Frame sign outside the main entrance as part of the Front of House setup.

• The “Check-In” side with the event logo should face outward and be clearly visible as spectators approach the venue.

• The “Tell Us About Your Experience” side with the QR code should face the opposite direction so it is visible as spectators exit the venue.

• 
• Placement Considerations

• If there is a long sidewalk or walkway leading from the parking lot to the entrance, place the A-Frame closer to the parking lot so spectators see the check-in direction earlier, but close enough to the building that they know which way to continue walking.

• If the entrance is close to the parking area, place the A-Frame near the main entrance doors.

• In bad weather (rain, strong wind, etc.), place the A-Frame closer to the building for protection.

• If weather conditions could damage the sign or cause it to tip over, it is acceptable to not place the A-Frame outside.

The goal is to ensure the sign is visible to arriving spectators while protecting event signage from unnecessary damage.

(Insert photo example here)

Entrance Doors (Front of House Entry Points)

Admissions Door Sign

Each Front of House entrance door should have one laminated admissions sign.

• Sign message: “Skip the Line / Admissions”

• Placement: Eye level on each entrance door

• Ensure signs are clearly visible as spectators approach the entrance.

These signs direct spectators to the correct admissions process before entering the venue.

Exit Doors (Front of House Exit Points)

No Re-Entry Sign | Tell Us About Your Event Experience

Each Front of House exit door should have one laminated “No Re-Entry Without Wristband” and one laminated “Tell Us About Your Event Experience” sign.

• Placement: Eye level on each exit door

• Ensure the signs are clearly visible as spectators exit.

This reinforces the event admissions policy and prevents confusion around re-entry and allows us to gather customer feedback.

Inside the Venue (Front of House Area)

Admissions Line Divider A-Frame

Place one A-Frame sign inside the venue between the entrance and the admission tables to direct spectators toward the Front of House admissions tables.

The sign should be placed clearly in the middle of each of the admission tables (identified below) to divide traffic for pre-purchased tickets (left) and onsite credit card purchases (right). The sign should be placed far enough in front of the tables so that spectators can easily tell which way to go before approaching the tables themselves and ensuring that it can be seen in the event of lines forming.

This helps guide foot traffic and reduces congestion near entry doors.

Front of House Admissions Table Setup

The Front of House admissions area should include two separate tables to keep the line moving efficiently.

All tables should have table wraps installed.

Left Table — Pre-Purchased Tickets

When spectators enter the venue:

• The table on the left is designated for pre-purchased tickets only.

Table setup:

• Table wrap installed

• Tabletop sign that reads:

  • “Spectator Check-In”

  • “Pre-Purchased Tickets Only”

This allows guests who already purchased tickets online to move quickly through the check-in process.

Right Table — Onsite Ticket Purchase

When spectators enter the venue:

• The table on the right is designated for onsite ticket purchases.

Table setup:

• Table wrap installed

• Stripe reader ready for payments

• Tabletop sign that reads:

  • “Purchase Tickets Here”

  • Ticket prices

Ticket prices will be written in by staff the day of the event.

Front of House Setup Checklist

Before doors open, confirm the following:

• Table wraps installed on all admissions tables

• Exterior A-Frame placed outside the venue with correct orientation

• Admissions signs placed on each Front of House entrance door

• No re-entry signs placed on Front of House exit doors

• Directional A-Frame placed inside the venue

• Admissions tables organized with correct signage

• Stripe reader ready for onsite ticket purchases

Team & Staff Check-In Table

In addition to spectator admissions, the Front of House setup must include a designated Team & Staff Check-In area.

Table Setup

Two (2) Team & Staff Check-In tables are required.

• Tables should be positioned to the left or right of the admissions area, depending on the facility footprint.

• These tables are strictly for team and staff check-in and should not be used for spectator admissions.

Who Checks In Here

The following individuals should check in at this table:

• Coaches

• Directors

• Scouts

• Media

• Event Staff

Parents and players are NOT the focus of this table and should be directed toward spectator admissions if needed.

Table Positioning

The Team & Staff Check-In tables should be angled or facing a different direction than the admissions tables.

This visual separation helps make the purpose of each area obvious and prevents lines from mixing.

Table Top Sign

Table Front Sign

Team & Staff Check-In Branding

The following branding elements should be used to clearly identify the check-in area:

• Table wrap installed on each table

• Team & Staff Check-In sign hanging from the front of the table

• Tabletop sign reading: “Team & Staff Check-In”

These elements help coaches and event personnel quickly locate the correct check-in area.

Team & Staff Check-In Materials

Each Team & Staff Check-In table should include:

• Team/Staff Check-In Folder

• Event check-in materials and credentials

• Any event-specific documents or passes needed for coaches, media, or staff

All materials should be organized and easily accessible to allow for a quick and efficient check-in process.

Court Signage/Folders

• 1 court sign per court
  • (3) complete sets 1-13. Partial 5-12,
  • (1) count each A-M → Champion Center Only | they also need a 5-9 for the secondary venue
• 1 folder per court

Backdrop

• 1 backdrop per venue
• Placement:
  • Positioned past check-in in an open, high-visibility area near courts, if courts and check-in are on different levels, the backdrop should be near the courts in an open space for scouts/media
  • Must not impede foot traffic or create congestion
  • Prioritize locations with maximum attendee exposure

A-Frame Signs

• Multiple a-frames per venue
• Placement: Split 60/40 between HQ and Secondary Venues. We have 15 total right now.
• Place in between courts without interrupting play
• Clearly visible to arriving teams and spectators

Champ Flags

• 1-2 Champ Flags will be sent per venue; these are to be used for Champ pics with the winning teams and sent back to HQ when done.

Event Folders