Prep Network Docs

1. Overview

This SOP outlines ownership, onsite execution, shipping expectations, and cross-functional responsibilities for SKLZ Speed Challenge activations at Prep Redzone 7-on-7 tournaments.

2. Ownership & Roles

Prep Network Owns

All SKLZ branding and signage
Shipping, setup, and teardown of branding/signage
Activation space coordination and field space allocation at each venue
Activation promotion and athlete marketing
QR code registration form setup and management
Equipment preparation prior to the event (charging devices, ensuring readiness)
Video and photo content capture
Additional staffing if required

USR / Speed Labs Owns

Provides three onsite staff members to operate the Speed Challenge activation
Laser timing system operation
Setup and calibration of timing gates
Recording official sprint times
Uploading results to the leaderboard platform
Athlete check-in at the activation
Directing athlete flow through the activation (QR scan → start line → sprint → finish)
Overall onsite run of show for the Speed Challenge once the activation opens

SKLZ

Branding and marketing approvals for signage, promotional materials, and communications

3. Leadership Alignment

Partnerships Team

Oversees the SKLZ partner relationship
Communicates activation deliverables and expectations internally
Coordinates with USR / Speed Labs and connects them with event operations

Events Team

Allocates activation space at each venue
Manages shipping of activation materials
Oversees onsite setup and teardown of signage, equipment, and activation space

Marketing Team

Leads Speed Challenge promotion across Prep channels
Coordinates videographer and photographer hiring if applicable
Manages social and digital content capture
Creates digital leaderboard graphics and social posts during events

Regional Directors

Ensure onsite event staff are aware of the activation
Coordinate with Speed Labs technicians onsite
Ensure all tournament operators and venue staff are aligned on activation space and schedule

4. Facilities

Space Requirements

Flat grass or turf surface capable of supporting a 60 to 70 yard sprint lane
Buffer space for activation entrance and exit areas
Staging area for athlete line and check-in
Designated media zone along the sprint lane for video and photo capture

Setup Details

Estimated Set Up Time: 45 Minutes (with 3-4 staff)

Set Up Overview:

The PRZ Tournament director and PRZ staff are responsible for full set-up of the SKLZ activation.

Everything except laser timers & inflatable arch should be set-up Friday night, with a photo (or photos) shared with Cooper Olson (651-356-9443) at the end of set-up on Friday for confirmation.

Laser timers must be charged overnight and Friday Night. Please find an available power source and plug them in to charge at the end of set up on Friday.

Set-Up Map:

SKLZ Laser Timers:

We have shipped 4 boxes of SKLZ laser timers to each tournament.

THESE TIMERS MUST BE CHARGED FRIDAY NIGHT

Please find the timers and a nearby power source (hotel room, house, etc. is okay too) and plug in the timers to charge overnight.

These do not need to be set up on Friday.

They can be placed on the SKLZ table/inside the SKLZ tent Saturday AM and will be set up by the Speed Labs staff.

The lights on the timers will turn green when they are fully charged.

Directional A-Frames:

We have 2 directional A-frames that will point attendees to the Speed Challenge area.

These should be placed near admissions or in any common gathering areas to encourage attendees to go check out the booth

Feather Flags:

Each activation comes with 4 SKLZ feather flags.

These should be set up and used to border the area where the 40 yard dash will take place.

White Board A-Frame

Each activation comes 1 with whiteboard A-frame.

This should be set up next to the SKLZ tent and used as a on-site leaderboard to show the top time of the day

SKLZ Tent

Each activation kit has 1 SKLZ tent, complete with back wall and side walls.

*NOTE* the back wall and side walls must be set up in addition to the tent body. See photo for completed set up of the tent.

SKLZ Table Wrap

1 table should be placed inside of the SKLZ tent. Use the SKLZ table wrap here.

Speed Challenge Registration QR Codes

On top of the SKLZ table inside of the tent, please place the 3-5 laminated Speed Challenge registration “signs”.

These are 8.5x11 printed out pieces of paper that look like this:

SKLZ Staff Shirts

There are 6 yellow SKLZ staff shirts. Please place them on the table inside of the SKLZ tent so they are easy to find for the Speed Labs staff.

THESE MUST BE WORN by the Speed Labs staff when they arrive on Saturday. If they are not wearing them, please remind them they are being paid to wear them and kindly ask them to put them on.

SKLZ Media Back Drop

There is one Speed Challenge media backdrop included for each activation. Please set this up and place near the SKLZ tent, so it can be used by the activation’s photographer and videographer.

SKLZ Inflatable Arch

There is one inflatable arch for each activation, along with a corresponding pump.

Please find the closest power source to the activation space, plug in the pump, and inflate the arch. Use an extension cord if available to move the pump/arch as close to the activation space as possible.

The pump must stay on and connected to the arch for it to remain standing.

Please use the ropes and hooks included in the package to help secure the arch in place so it doesn’t fall over.

If it is extremely windy, do not inflate the arch. The arch can be set up Saturday morning so it isn’t blown over overnight.

5. Onsite Execution Process

Before the Event

Confirm shipment and arrival of SKLZ signage and timing equipment
Set up activation space, including sprint lane, timing gates, signage, and QR registration signage
Ensure timing equipment is fully charged prior to the event
Coordinate with photographer, videographer, and onsite staff on activation workflow
Schedule promotional text messages and social promotion for the Speed Challenge
Brief onsite staff and Speed Labs technicians on activation process

During the Event

Speed Labs staff operate the activation and manage athlete flow
Athletes register via QR code and enter the sprint lane when directed
Athletes complete sprint and official times are recorded via laser timing gates
Sprint results are uploaded to the live leaderboard platform
Photo and video content is captured throughout the activation
Digital leaderboard graphics and updates may be shared on Prep social channels

End of Event

Break down activation space and equipment
Package signage and materials for shipment to the next venue
Confirm timing data has been uploaded and recorded properly
Publish recap content and leaderboard highlights across Prep platforms

6. Activation Hours

The SKLZ Speed Challenge will operate Saturdays from 9:00 AM to 6:00 PM during Prep Redzone 7-on-7 tournaments
Activation space should be fully set up prior to 9:00 AM to allow athletes to begin participating at opening time
Activation operations conclude at 6:00 PM, after which event staff may begin teardown
The Speed Challenge does not operate on Sundays unless otherwise directed by Prep Network

7. Materials & Shipping

Prep Network Ships

SKLZ signage and activation branding
Branded staff shirts
Full event activation kit (QR code signage, A-frames, cones, measuring tape, etc.)
Laser timing gate equipment

USR / Speed Labs Brings

Timing software and tablet required to operate the laser timing system
Backup timing equipment if available for redundancy in case of equipment failure

8. Staffing Model

USR / Speed Labs

3 onsite staff responsible for operating the Speed Challenge activation
Manage athlete check-in, timing gate operation, and sprint workflow

Prep Network Event Staff

Responsible for activation setup and teardown
Ensure signage, sprint lane, and activation space are properly installed

Prep Network Media Staff (if applicable)

Photographer and/or videographer responsible for capturing activation content